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ChemInstruments reorganizes and expands its European sales team

The new structure is designed to better serve its customer base, particularly areas experiencing significant growth.

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By: Greg Hrinya

Editor, Label & Narrow Web

ChemInstruments Inc. has announced the reorganization and expansion of its Manufacturers Representative organization in Europe. The ChemInstruments Manufacturers Representative group is responsible for selling and servicing the ChemInstruments line of adhesive testing and development equipment in Europe, Africa and the Middle East.

In order to better serve its customer base in the EU, particularly the areas of Eastern Europe experiencing significant industrial and economic growth, ChemInstruments has named three existing manufacturers representative organizations (Adhesive Technical Services in the UK, Ichemco in Italy and Likk in Russia) as master representatives. With this change, all three companies will take on additional geographic responsibilities and implement a Sub-Group Representative Program in their expanded geographic areas of responsibility. The new geographic areas of responsibility are:

Adhesive Technical Services: Austria, Hungary, Germany, Czech Republic, Slovakia, Luxembourg, Holland, Denmark, Norway, Sweden, Finland, Latvia, Lithuania, Ireland, United Kingdom

Ichemco: Algeria, Egypt, Tunisia, Morocco, Turkey, Israel, Spain, Portugal, Albania, Bosnia / Herzegovina, Croatia, Serbia, Bulgaria, Slovenia, Montenegro, Macedonia, Greece, Italy, France, Belgium, Switzerland, Poland, Romania

Likk: Russia, Belarus, Moldavia, Ukraine



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